There are an endless supply of Internet marketing guides available online, covering secret techniques, theories and how-to’s.
Coming from the direct response world, I’ve been naturally conditioned to tune out the hype and focus squarely on the results. You don’t guess at what works, or go with your hunch or emotions, instead you compare methods A, B, C and D (head to head), let the public vote, go with the winner and forget the rest.
And a useful way to know what the “winner” is…while skipping the testing part…is to look at what other successful web sites are already doing.
Enter the Internet Retailer Top 500 Guide from Vertical Web Media.
In this guide, they profile the top 500 e-commerce web sites on the Internet…how much money they make, what they do with social networking, how much traffic they get from search engines, what their conversion rates are, what they do with email marketing, affiliates and much more.
It’s the bible of web retail marketing (in fact, that’s what they call it). And the 2009 edition of the Internet Retailer Top 500 Guide is now available (all 436 pages of it).
So if you’d like to know what the “big boys” do online, what their numbers are and what you can learn from them, it’s a guide I definately recommend. In fact, I own a copy myself.
To learn more or get a copy of the guide, just go here: http://www.verticalwebmedia.com/top500/

Dave – I love the quality and the content of all your stuff. Any other books and events you would recommend like a David Letterman top ten of books and events to network and learn. Have a great week
@Paul – Not sure if I could come up with 10, as there’s a lot of junk out there.
But one of the best marketing books is Breakthrough Advertising. Although it’s directed towards copywriters, it’s still an excellent marketing resource:
https://www.bottomlinesecrets.com/store/books/order_ba.html
For anything new media related (blogs, Twitter, podcasts, Facebook, etc.), I recommend following what Shama Hyder does:
http://www.shama.tv
http://www.clicktoclient.com
Thanks Dave! 🙂
This is an awesome resource.