YouTube Live Now Offers Pay-Per-View Option


About a year ago YouTube introduced their live streaming service, designed to compete with the likes of UStream and JustinTV. They coined it YouTube Live (click here for the site).

YouTube Live, which is available only to select YouTube partners, announced this week that they are upping the ante by offering a pay-per-view option to live streaming producers.

In a nutshell, producers can charge set prices per country (live streaming is available in the U.S., Japan, France, the U.K. and Canada) or they can opt for in-stream advertising.  However, since the service is new, there is no word on how effective pay-per-view is on YouTube.

And remember, you must be a YouTube Partner to even be eligible for live streaming.  If you are a Partner, you can check to see if YouTube has enabled live streaming for your account by looking for a “Live Events” tab in your video manager.




  • I can’t imagine one commercial YouTube partner company that was so interesting that I’d pay for their live stream “advertisement” when their competition has similar media posted online for free. There are training events I might pay for, but I’d probably checkout live events or non-monetized options and/or see what my membership sites offered first. Plus the little pop-up ads and ad rolls on YouTube has decreased my browsing time to zero for many channels already. But I can see how this can be a money-maker if a firm’s mail list is unlike me in their choices.

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  • Thanks for this post- I had no idea YouTube was integrating the “Live” aspect now. I suppose with the success of creativelive and the sort it was the next logical step for them. Thanks again!